In this episode of Hims House, Jonathan, Louis, and Dr. H discuss Hims & Hers' business model, focusing on whether it can be compared to models like Netflix, SaaS, or direct-to-consumer brands. Dr. H explains the patient experience, from intake to treatment, highlighting the discreet and accessible nature of Hims' services. They explore how the company's offerings differ from traditional consumer goods and the similarities and differences with urgent and primary care. The conversation also touches on the technological innovations in healthcare, such as combining medications for multiple conditions, and the potential future of Hims as a healthcare technology company. (00:00) - Introduction (00:54) - Dr. H Describes Patient Experience  (04:04) - Comparison to Other Business Models, Primary Care (08:38) - Churn and Business Model Nuances (14:02) - Hims Will Roll Out New Products Over Time (15:48) - Urgent Care (17:37) - Patients Don’t Know Where To Go (18:26) - Technology Will Unlock New Products (19:58) - Hims as a Technology Company (21:37) - Hims Ability to Personalize and Combine Medications (23:25) - AI and Future Products on Hims Platform